Break the Ice is the official digital hub for NASA’s Lunar Challenge — a global innovation competition focused on advancing lunar excavation technologies. The project involved web design, graphic design, marketing materials and visual assets. The goal was to create a clear, engaging, and highly accessible platform capable of communicating complex technical concepts to a broad international audience — from engineers and startups to partners and stakeholders. The visual approach combined structured information design, strong hierarchy, and impactful storytelling to support community engagement and campaign visibility.